Design is a process and a mindset
Discovering
We can't jump to an adventure if we don't know why we want it and what we are looking for. Understanding the real problem, the user needs and the vision business is just the start to find the right solution.
Defining
A clear objective will lead to a positive result. Making decisions is difficult when we only see a part of the image, we need to measure the impact that our choices will make on clients, competence and every component of the organization.
Ideating
So you have the why and the what, but you still looking for the better how. Thats the moment to get out of the box, and start to think bigger but focussed.
Evaluating
Let's iterate, don't take anything for granted, we must indentify what is wrong and what is right, and go back if it is needed. The innovation is waiting.
Also we can talk on LinkedIn